Umyot Internship

A Day in Critical Mass

2007-08-30T11:52:00.000-07:00

Finally, I'm done after 14 hour working days for 3 weeks including weekends. Man, I'm good. This is the design document in slide show. Click 'Full Screen' to watch full screen.

Try the interactive version before it's air at: http://www.umyot.com/adayincriticalmass

Download the design document HERE

Personal Project Second Pitch-A Day in Critical Mass

2007-08-30T11:46:00.001-07:00

After receiving a feedback from my Creative Director that I gather the project closer to Critical Mass concept, here is what I came up with, and I got a green light to execute it.

Contingency Banners

2007-08-30T11:29:00.000-07:00

Vegas has good concerts around the year. These banners need to be updated to catch-up with the events. I had a chance to do it for this Oct-Nov 07.There three contents, 4 different sizes for each version.

Free Will: A email builder for the new Vegas campaign

2007-08-30T11:25:00.000-07:00

I got another interesting assignment about designing props and background for an email builder application Freewill. I had to do about 36 pieces. I had a lot of fun. this is an examples of the props i made.

C-Suite Banners

2007-08-30T11:17:00.000-07:00

For the past few weeks, I spend sometimes to edit Flash banner for Visit Las Vegas.com to make them look closer to the VDO banner for the same campaign. There are 3 concepts for this campaign, Flying car, Teleporter, and Time Machine. I got feedbacks couple of times to make them right.

Editing points:
- Background
- Change copy
- Type colors for readability

These are the results. They are Flash but I can just show PNG here. Catch up the finished Flash once they are air.

Siggraph2007

2007-08-16T23:50:00.000-07:00

This year in San Diego, Siggraph 2007 its message and opinion about the technological world through the exhibitions and conferences. These are the main content of the exhibition.
1. The new relationship between and science - Artists are scientist. They invent their tools to achieve their goal

2. informations as art elements

3. Physical interfaces

4. Display

5. 3D world - Siggraph always support animation and VFX. They need faster 3d technology every year.

I also had a chance to show my camera vision works in Space and Time Student Exhibition too. Although, the space and lighting condition was bad, at least I got a chance to show something. However, one of my motiongraphic, Hiddin, got into phase2 of Victory Media Network's art competition. I had a chance to introduce myself in the conference.
6. Student Exhibition and Victory media network

ESPN Pitching - Albertson Animation - Final Project

2007-07-08T16:40:00.000-07:00

It had been very long two weeks for to deal with 3 projects which were a pitching for ESPN.com redesign, Albertson's Selection 07, and pitching the ideas for my internship final project. I had to spend all my weekend in the office because of these project. However, I've learn so much for each project in many aspects.

Pitching is always the most painful work ever, as far as I've experienced. It seems like my understanding is still right. We have a very limited time, but we have to come up with an awesome creative solution. The worst part is no one can guarantee that we will get the job. This pitching is still the same as every pitching I did.

We started with a nice creative brief full of relevant informations. Site usage, target ground, TV audience, the client goal, the client problems. The team approached the challenge from many aspects. Everyone in the team was from every part of the process. Business development, marketing, designer etc. in order to shape the re-design solution, and pitching strategy. Yes, besides wed design strategy, we needed pitching strategy too.

We defined the problems and try to solved them until we decided to simplified to IA, to bring the info that the users want to see forward, and propose a killer idea "ESPN express," a customizable navigation that will follow the users everywhere as long as the users are on the site. The widget is our killer strategy for both web design and pitching strategy.

Three designers including me started to design the homepage based on the brief and creative strategy. Finally, we combined each one approach together and finished the homepage by one of the designer.

This is my 1st design. my approach is to create the journalism feeling with transparent score board on the dynamic headline. This concept was carried on to the final homepage.

This is the final homepage with brighter color set.

For me, after handed the first draft, i moved to design user persona for the presentation. These are all my works.